- Tereza Burki joined the Seventy Thirty matchmaking agency in 2013 looking for a “sophisticated gentleman.”
- But she found that out of the matchmaker’s supposed 7,000 members, only 100 active members were men.
- A British judge ruled that the matchmaker misled Burki about her chances.
- The judge awarded Burki $16,000 in returned membership fees and $635 for her “disappointment and sadness.”
A British woman won £13,100 ($16,640) after she successfully sued an exclusive dating agency for not having enough men.
Tereza Burki, a 47-year-old divorcee from London, sued Seventy Thirty for deceit and misrepresentation after she found only 100 active male users on the site, which said it had 7,000 members.
Judge Richard Parkes agreed that the matchmaker misled Burki about the number of male members it had, and awarded her £12,600 ($16,000) in returned membership fees and £500 ($635) for “disappointment and sadness.”
Lemarc Thomas, Seventy Thirty’s managing director at the time, had claimed the service had “a substantial number” of potential matches, The Telegraph reported.
But Parkes found that out of the agency’s 7,000 members, there were “at the very most perhaps 200 active members,” of which at most 100 were men.
He said: “A membership of 100 active men cannot by any stretch of the imagination be described as a substantial number.”
Parkes said, according to The Guardian: “This case is about a woman looking for romantic happiness who says she was tricked into shopping in the wrong place, paying a large sum to a dating agency which, she says, made promises but failed to produce the goods.”
Seventy Thirty’s services start at £12,000 ($15,250), the agency’s site said. INSIDER has contacted the site to ask whether this is a one-off or recurring fee.
Burki contacted the luxury service in 2013, saying she wanted to find a man with “a lifestyle similar or more affluent than her own with multiple residences,” the Mirror newspaper reported.
She said she asked the service to match her with a “sophisticated gentleman” ideally employed in the finance industry, who led a “wealthy lifestyle” and was “open to traveling internationally.”
She claimed that Seventy Thirty promised her that it only made “creme de la creme” matches and could introduce her to “bachelors you dream of meeting.”
The judge said that Burki’s preferences were “not modest,” and quoted US author Gertrude Stein as saying: “Whoever said money can’t buy happiness didn’t know where to shop.”
Susie Ambrose, the founder of Seventy Thirty, said Burki had joined with “lofty and unrealistic” expectations.
She said, according to The Guardian: “We are a niche, exclusive agency, not a mainstream, mass-market online dating service.
“We are not going to have thousands of members because there simply aren’t thousands of single, wealthy, high-caliber prospects out there.”