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How to Name Your Dating Website



Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your dating business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

Create a great name and you’re going to have a much easier time drawing in a crowd, especially when you’re new.  And no one wants to be the business that causes this awkward situation:

“I’m really looking to find someone but I just don’t know where.”

“There’s a new dating service online. Oh … I’m not sure what it was called.”

With this in mind, follow these guidelines to develop your owner amazing dating business name ideas and finding a great name that will help you succeed:   

Your Goals Are Achievable

You are launching a new company, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your company.

Dating companies have a great asset when it comes to connecting with customers with their name. Dating is a very emotionally charged topic. People usually love some aspects of dating and find others incredibly nerve racking. Dating apps are well suited to tie into the experience and emotion of dating with their name.

Ask yourself, What do I want people to know about my company immediately?

Here are some common answers:

  • It is High-end
  • It is Modern
  • It is Unique
  • It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success.  

Is that person your cup of tea? Well you’re going to find out with Any Cup of Tea, a winning name from one of Squadhelp’s Dating Service Naming Contests. It’s a name that makes you think about that first date (coffee anyone?) and even about finding the person that will be just your cup of tea (or perfect for you).

Everything You’ll Need

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

  • Fresh, modern and sleek are three extremely important ideas for our brand and our name needs to reflect it.
  • Top of the line dating service that help you find ‘the one’ is our value proposition and we need to focus on it.
  • We’re competing with some of the best names in dating and we need people to know why we’re a great choice and just what we offer.
  • When you’re looking for that special someone you don’t want to settle and we want to make sure everyone knows that our service provides nothing but the best.

A lot of business owners dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of , we believe strongly in a more systemic and strategic approach.

This is a unique concept for a dating website that shows that parents are looking for love too. It really shows you how parents can find someone that’s not only okay with them having children, but has their own and really loves the idea of being a family. This company’s brief probably read something like: We want to focus on new age dating and the concept of people who may have already had a relationship and children but want to get back out there.

What Drives Your Business?

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Don’t censor yourself when brainstorming – There is no wrong answer when brainstorming. Just let the ideas flow. Sometimes a “bad” ideas will inspire a “great” ideas. When you’re developing name ideas, one thought leads to the next, and censoring your ideas will stop this amazing creative flow. And don’t forget to have fun.

Develop an Inspiration Deck – You can find inspiration for your dating business name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

This outside the box approach definitely shows you that love is at your doorstep (or it could be). It’s all about getting out there and trying it out and before you know it Next Comes Love. Finding a friend that you can enjoy spending time with and that you’ll love to be around is the first step and that’s where this kind of dating service can really help you feel like you’re on the right track.

What Your Name Really Needs

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it remarkable?  Is your name memorable, and does it start conversations? Today’s average consumer is constantly bombarded by companies and products vying for their attention and business.

Also remember to avoid …

Neutral names: Is your name too safe or too boring? While you don’t want to choose an obscure or difficult name, you also don’t want to overcorrect and select a name that simply doesn’t excite consumers. A dull name means that you won’t stand out in a sea of competitors, putting you at a disadvantage from the start.

Seeing the Future

A great dating name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a business to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

Always Double Check

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:


Running into legal issues after finally deciding on a business name can be devastating to your business. In order to reduce your risk of run-ins with another company’s legal teams or issues with Trademark filing, it is important to check for Trademark Risk before making a final decision on your name. consider that you may be infringing on someone else’s trademark. Depending on your experience with the Trademark process, you can perform this due diligence of your own. However, it’s often best, especially when the consequence could be a receiving a cease-and-desist letter, to have your potential business name ideas checked out by a licensed professionals.

Learn the three additional critical validation steps– discover .

Set it Up and Go

Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Squadhelp is a one-of-a-kind platform where entrepreneurs and marketers get (quickly and easily), create strong brands, and grow faster by launch a naming contest to engage hundreds of naming experts as you’re guided through our agency-level naming process or explore our hand-picked collection of premium names available for immediate purchase.

Dating Brand Domains for Sale

Being a little flirty can be fun and Flirtyful definitely sounds like the type of place where you’ll be flirting and having fun with someone special.

If the God of Love is smiling down on you then your relationship must be on the right course, right? This name definitely sounds whimsical and a modern.

View our full list of .

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